Welcome

leadmaps is a privacy-first analytics platform. You add a small piece of code to your website or app, and leadmaps shows you how real people use it: where they click, the path they take, where they get stuck, and much more. It is hosted in the EU and works without cookies, so it is kind to your visitors and to privacy rules.

This is not just one number or one score. leadmaps gives you the full story behind your traffic, so you know what to improve and why.

What you can do

Once your data is flowing, open the dashboard at app.leadmaps.nl and explore. Every page below has its own in-depth guide.

• Overview - your headline numbers at a glance.
• Funnels - see where people drop off in a flow like checkout or signup.
• Journeys - the real paths visitors take through your site.
• Sessions and replay - watch real visits like a video.
• Heatmaps - see where people click and how far they scroll.
• Geo - where in the world your visitors are.
• Returning visitors - how many people come back.
• Sources and campaigns - where your traffic comes from.
• Ecommerce - revenue, orders, and top products.
• Anomalies - automatic alerts when something changes.
• Feedback and NPS - what your customers think, in their words.
• Feature flags - turn features on and off without releasing new code.
• A/B tests - test two versions and see which one wins.
• Groups - analyze by company or account.
• Cohorts - save a group of people and reuse it as a filter.
• Settings - manage your team, keys, sites, and plan.

Start in a few minutes

1. Install on your site - add the small tracking snippet.
2. Quick start - send your first event and watch it land.
3. Open the dashboard and explore your data.

Private by default

leadmaps keeps visitor data private and stores it in the EU. It can run without cookies, and you stay in control of what is collected. Your visitors stay protected, and you stay compliant. See Privacy and compliance for the details.