Pages
The Pages report answers a simple question: which pages on your site get the most attention, and which barely get seen? It lists every page you have, busiest at the top, so you can tell at a glance where your visitors actually spend their time. Then you can click any single page to open a focused view of just that one page.
Think of it like a table of contents for your whole site, sorted by popularity instead of by chapter. The Overview page gives you the headline numbers for the site as a whole. The Pages report breaks that same traffic down page by page.
What you see
Section titled “What you see”The report is one clear table, with a drill-down behind each row.
- A page title that reads “Pages”, with the date range shown nearby, for example “Last 30 days” with the two calendar dates spelled out.
- A table with one row per page. Each row shows the page address, its pageviews, its change from the previous period, and its share of total pageviews. The busiest page sits at the top.
- A share column so you can see balance at a glance. If one page holds most of your traffic, that page is your front door and deserves the most care.
Click any row to open that page on its own. That single-page view shows a few focused blocks for just the page you picked:
- Traffic. The trend for this one page over your date range, so you can see whether interest in it is rising or falling.
- Speed on this page. How fast this page loads and responds for real visitors, so you can catch a slow page that is quietly costing you.
- Friction. Signs that people struggled on this page, such as rage clicks or repeated dead clicks.
- Where visitors to this page came from. The sources that sent people to this exact page, so you know whether it lives on search, on social, or on links from elsewhere.
How to read it
Section titled “How to read it”Start with the top of the list, then open the pages that matter to you.
Here is a worked example. Say you pick “Last 30 days” and the top of your table reads:
- Your home page: 20,000 pageviews, up 8 percent, 40 percent share.
- A blog post: 8,000 pageviews, up 35 percent, 16 percent share.
- Your pricing page: 2,000 pageviews, down 4 percent, 4 percent share.
What does this tell you? Your home page is doing the heavy lifting, which is normal. The blog post is growing much faster than the rest of the site, so it deserves a clear next step for readers. Your pricing page gets only 4 percent of pageviews and is falling slightly. If you want more people to consider buying, you may need clearer links to pricing from your busy pages. Click into the blog post to see where its traffic came from, and click into the pricing page to check its speed and whether people struggle on it.
Customize it
Section titled “Customize it”- Set the date range. Use the calendar to pick the period, such as the last 7, 30, or 90 days, or a custom start and end day. The table and every drill-down update to match. Use a short range to check a page you just published, and a longer range to see which pages hold traffic over time.
- Scope to one website. If you track more than one site, narrow the report to a single site so its pages are not mixed with another site’s.
- Open a single page. Click any row to study that page on its own. Use this whenever the site-wide numbers are not enough and you want to know why one specific page is doing well or badly.
Use cases
Section titled “Use cases”- Find your hidden hits. Sort by traffic and look past the pages you expected to see. Action: if a page you forgot about is pulling real traffic, give it a clear next step (a link to your product, a signup, a related post) so that attention turns into something useful.
- Fix a page that is losing people. Open a page you care about and read its Traffic trend and Friction block together. Action: if the trend is falling and friction is high, the page may be slow or confusing, so open its Speed block, fix what you find, and watch the trend recover.
- Route more people to pricing or signup. Find your busiest pages, then check whether your key pages (pricing, signup) get a fair share. Action: if the key pages sit far down the list, add clearer links to them from your top pages, then come back and see if their share climbs.
- The Pages ranking is additive: its row pageviews add back to the report total. Distinct visitors are intentionally not repeated on each row, because one visitor can open several pages and row-level visitor totals would not add cleanly.
- Share is about balance, not size. A healthy site usually has a few pages carrying most of the traffic. If a single page holds nearly everything, a problem on that one page hurts you the most, so keep it fast and clear.
- The single-page view is where the “why” lives. The table tells you which pages are busy. Clicking in tells you where their visitors came from and whether the page is fast and easy to use.
- A brand new page will not appear until it has real visits, and that is expected.